Let’s be honest, almost every roofer has a CRM horror story.
You sign up for a “game-changing” system that’s supposed to organize your sales, production, and follow-ups. A few weeks later, your team’s back to scribbling notes on job folders, and you’re wondering why you’re paying for software nobody uses.
In this post, we’ll unpack what contractors are really saying about Roofr, AccuLynx, and JobNimbus, and why so many roofers are now making the switch to Proline, the roofing CRM that’s actually built for how contractors work.
Why Most Roofing CRMs Miss the Mark
Here’s the hard truth: most roofing CRMs were designed for roofers, but not by them.
That’s why you’ll hear the same frustrations over and over again:
- “It’s too complicated.”
- “The app doesn’t work in the field.”
- “My reps hate logging in.”
- “We paid extra for everything.”
The problem usually isn’t the software itself, it’s adoption. If your team doesn’t use it, it doesn’t matter how many features it has.
“Roofers don’t need more software, they need tools their team will actually adopt.”
And that’s where Proline took a totally different approach.
Built for Roofers, by Roofers
Proline’s founders started as roofers. They knew firsthand what it felt like to lose leads, chase down production details, and wish your CRM would just work without a two-hour training video.
That’s why the team set out to build something simple, powerful, and fully roofing-specific — not a repackaged “home services” CRM.
What Makes Proline Different
- Mobile-First, Field-Ready
Your sales reps and production managers can manage jobs, calls, and notes right from the truck. No slow app. No spinning wheels. - Built-In Phone System
Every call and text is tracked automatically — no extra apps, no lost follow-ups. - Adoption-Driven Onboarding
Three personalized setup calls, certified data migration, and unlimited 30-minute weekly Zoom sessions. - Transparent Pricing
No hidden add-ons or upgrade traps. Clear pricing tiers based on your company’s stage. - Fast, Human Support
A huge portion of the Proline team is dedicated to customer success — and they actually understand roofing.
What Roofers Are Saying About Other CRMs
(and How Proline Solves It)
Let’s give credit where it’s due, each of the top roofing CRMs has its strengths. But when you look at what roofers actually say on social media and in demos, patterns start to emerge.
Roofr: The “Easy Button”
Website: https://roofr.com/
What people like: Affordable pricing, simple quoting, and DIY measurements that save money.
Where it falls short: Contractors say it’s tough to scale once you hit $3M+ in revenue, less flexibility and customization for larger teams.
Proline’s take: Proline combines ease-of-use and scalability, giving you the flexibility to grow without outgrowing your system.
AccuLynx: The Industry OG
Website: https://acculynx.com/
What people like: Solid production management, deep reporting, and a long track record.
Where it falls short: Many roofers mention “nickel-and-diming” for integrations and add-ons. It’s powerful — but expensive and complex.
Proline’s take: Get enterprise-level power without the extra costs. Proline keeps pricing simple while matching the operational depth contractors need.
JobNimbus: The DIY Builder
Website: https://www.jobnimbus.com/
What people like: Flexible setup, strong automation potential, and customizable dashboards.
Where it falls short: It takes real effort to make it shine — reports and automation need dedicated setup and admin time.
Proline’s take: Proline delivers proven workflows and automations out-of-the-box, so you don’t have to build everything from scratch.
The Real Problem: Adoption, Not Features
Even the best CRM is useless if your team won’t touch it.
That’s why Proline focuses on adoption-first design. It’s not just about features, it’s about getting your whole crew on board.
Here’s how:
- A mobile app that works anywhere. Even with spotty service, it’s designed for the field.
- Role-based training. Leadership, management, and sales each get their own setup session.
- Unlimited support. Book weekly Zooms forever, no ticket systems, no bots.
- Usage tracking. Proline measures adoption behind the scenes so their team can proactively help you stay successful.
“Proline isn’t just a CRM, it’s a partner in helping your team actually use the system you’re paying for.”
When You Should (and Shouldn’t) Switch CRMs
Switching CRMs can feel like open-heart surgery for your business. It’s a pain most roofers want to avoid — and with good reason.
You should switch if:
- You’re losing leads because follow-ups aren’t tracked.
- Your team’s using five different tools that don’t talk to each other.
- You’re ready to grow and need a clearer view of sales + production.
You shouldn’t switch if:
- You don’t have SOPs or KPIs defined yet.
- You’re mid-season with no bandwidth for training.
Proline helps ease the pain with certified data-migration partners and guided onboarding. No broken pipelines, no lost customers — just a clean start.
The Proline Difference: Roofing Simplicity Meets Serious Power
What makes Proline special isn’t just the software — it’s the heart behind it.
The company is bootstrapped and nimble, not beholden to big investors or committees. That means when contractors ask for a feature, the team actually listens and builds it fast.
Proline’s mission is simple:
Help roofers grow profitably by giving them software their teams will actually use.
“Resources don’t make software better — adoption does.”
And that’s what sets Proline apart from every other CRM in roofing today.
Ready to See Proline in Action?
There’s a reason roofers are calling Proline “the CRM that finally gets it.”
It’s built for roofers, by roofers — with adoption, simplicity, and real results in mind.
👉 Book a free 45-minute demo at useproline.com
No credit card. No pushy sales pitch. Just a real walkthrough from a team that speaks your language.
Or, start with a 100% free account if you’re new and want to test it out.
A Smarter Way to Run Your Roofing Business
The roofing industry doesn’t need another overcomplicated software suite.
It needs tools that make life easier, from the first lead to the final invoice.
That’s what Proline was built for.
Simple. Scalable. Roofing-ready.
