Foundation Repair Marketing Services
The Foundation Repair Marketing Team Built for Results
The top foundation repair contractors don’t leave marketing to chance. They partner with experts who deliver high-converting website design, search-engine optimization, and PPC campaigns tailored to foundation repair, ensuring you get a steady flow of high-quality leads.
Hook Better Leads With Our Services
Still Got Questions?
We understand that choosing a marketing agency is tough. Check out this video for answers to our most frequently asked questions. We want to be your partner for your home service marketing efforts. But more importantly, we want to help you evolve.
Check Out More ResourcesWhy Choose a Specialized Agency (Not Just a Vendor)
When it comes to foundation repair, hiring a generic marketing agency just won’t cut it. You need a partner who understands the unique concerns of your customers—whether it’s cracked slabs, sinking basements, or failing crawl spaces, and knows how to market your expertise in a way that builds trust and drives results.
At Hook Agency, we’ve helped dozens of home service businesses grow, but foundation repair is where specialization matters most. Here’s what sets us apart:
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Industry Expertise
We speak the language of foundation repair. From pier and beam systems to slab stabilization and soil movement issues, we know how to highlight your services in a way that resonates with concerned homeowners. -
Proven Results
Our clients often see a 50–200% increase in qualified lead volume within just a few months. We’re not interested in vanity metrics—we’re here to generate real business. -
Local Focus
Want to “own your zip code”? We optimize your Google Business Profile, build high-converting local landing pages, and manage targeted ads that position you as the go-to foundation expert in your area.
When you choose a niche marketing partner who understands the stakes of foundation repair, you don’t just get more leads—you get better ones. Let’s grow your reputation and your revenue.
What Smart Marketing Looks Like for Foundation Repair
Marketing foundation repair isn’t like selling T-shirts or running a restaurant. Homeowners don’t browse your services for fun—they’re actively stressed out, often facing major structural concerns. That’s why your online presence, advertising strategy, and follow-up process need to do one thing: build trust fast and make it easy to take action.
At Hook Agency, we help foundation repair companies attract the right kinds of leads—ones ready to pick up the phone or fill out a form because they need help now. Here’s what real performance looks like, and how you can turn online traffic into booked appointments.
Why Google Ads Work for Foundation Repair
When a homeowner searches “foundation repair near me,” they’re not casually browsing, they’re ready to solve a serious problem. That’s what makes Google Ads so effective. It puts your business in front of high-intent customers at the exact moment they’re ready to act.
But success with Google Ads isn’t about spending more, it’s about spending smarter. We help foundation repair contractors:
- Target high-intent keywords like “slab repair” and “crawl space leveling”
- Avoid wasted clicks with phrase and exact match targeting
- Send traffic to landing pages built to convert
- Track every call and form to prove ROI
Done right, Google Ads can drive consistent, qualified leads, whether it’s the rainy season or not.
Marketing That Works Year-Round (Not Just During the Rainy Season)
Many foundation repair companies face unpredictable demand. During the dry season, leads can dry up too. That’s where smart, proactive marketing fills the gaps.
We help you stay top-of-mind year-round by educating homeowners on:
- How to spot early signs of foundation damage
- Why proactive inspections matter
- What can go wrong if cracks go untreated
With seasonal blog content, targeted email campaigns, and educational videos, you can keep interest and engagement steady, even when the soil isn’t shifting.
Brand Trust That Lifts More Than Foundations
When you’re dealing with someone’s home foundation, trust is everything. Homeowners need to know you’re the real deal before they even call.
That’s why we build authority with:
- Real customer reviews and testimonials
- Before-and-after project photos
- Educational content like FAQs and foundation repair guides
- Local case studies that show your track record
Our websites are designed to look and feel trustworthy, fast-loading, mobile-optimized, and built with trust triggers that guide the visitor to action.
Lead Quality Over Quantity: Why Targeting Matters
It’s not enough to “get more leads.” If you’re constantly answering calls from people asking about unrelated services, or just price-shopping, you’re wasting time.
That’s why we build every ad campaign, blog post, and landing page with one goal: qualify the lead before they ever contact you.
Here’s how:
- Clear service descriptions that filter out bad fits
- Upfront messaging about common costs and processes
- “Get a free estimate” forms that ask key questions up front
- Call tracking and form analytics to pinpoint what’s working
Ready to Lift Your Marketing Game?
If you’re tired of flat lead flow, rising costs, and competition from unqualified contractors, let’s talk. You don’t need to become a marketing expert, you just need the right partner who knows foundation repair and has a track record to prove it.
Let’s get your phone ringing again. Schedule a strategy session today and we’ll show you what’s possible in the next 30 days.
Extreme Ownership
We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.
Fun Under Pressure
When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.
Scrappy
We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.
150+ 5-Star google Reviews and Counting
150+ Five-Star
Google Reviews
#6 Best Small
Biz to Work For
Ranked #2031 on
the INC. 5000
Chris Owens
Frontline Adjusters
"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."
Aaron Christy
Indy Roof & Restoration
"We have been using hook for almost a year now. Vinny is our rep and has went over and above for us. We have had their work independently checked as we have trust issues with SEO companies and they are doing what they are saying and executing very well. On top of that, Vinnys reporting and keeping us in the loop is top notch."
Courtney White
Greentek Roofing & Solar
"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"
Joe Simmons
Clean Cut Roofing
"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"
Justin Puetz
Justin Puetz
"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"
Alexa Nicholas
McCormick Renovations
"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."
Robin Scherer
Trust Roofing
"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"
Darren Smith
Aquarius Home Services
"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."
Jacob Wadding
Arch Exteriors
“Hook Agency has been an outstanding partner for our business over the past few years. They built our website with precision and creativity, ensuring it perfectly represents our brand. They also handle all our PPC campaigns, consistently meeting or exceeding our required ROI. Their SEO expertise has significantly boosted our online presence.”
CONTACT US TO SET UP A BRIEF INTRO CALL!
Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 3M+ because of the significant investment required.
Be the Go-To Foundation Expert in Your Area
Most homeowners won’t scroll past the first few search results, or call a company they’ve never heard of. That’s why your local visibility and reputation matter just as much as your services.
We help foundation repair companies own their zip code by:
- Optimizing your Google Business Profile to show up in local map packs
- Building city-specific landing pages to rank for “[service] in [your city]” searches
- Generating consistent 5-star reviews with automated follow-up and review requests
- Highlighting your local projects with photos, testimonials, and before-after proof
If you want homeowners in your area to think of you first when they see a crack in the wall, we’ll help you earn that trust and attention.
Our Foundation Repair Marketing & Lead Generation Services
Our services are designed to support your business with clear monthly reporting, a transparent marketing dashboard, and a strategy that takes the heavy lifting off your plate—so you can focus on repairs, not marketing.
Our contractor-focused writers and SEO specialists take time to understand your market, ideal customer, and service differentiators. Before we dig into the data, we ask the right questions—and layer in competitor research to uncover the foundation-related keywords that actually drive leads (think “cracked slab repair,” “crawl space stabilization,” and “foundation inspection near me”).
We also have strong relationships with 100s of websites where we can secure quality backlinks—writing helpful, relevant articles that point back to your site (a key factor in improving your Google rankings and visibility).
Most importantly, we work to understand your brand’s tone and build content that adds value, educates homeowners, and positions you as the local expert they can trust when the ground starts shifting.
Roofing
65%
Increase in monthly qualified organic leads
- $30K in organic traffic revenue every month
- 83.33% increase in first page rank YoY
Roofing
92.98%
Increase in Qualified Organic Leads YoY
- 351.32% Increase In Total Keywords
- 300% Increase In Engaged Traffic YoY
HVAC
188.89%
Increase in First-Page Rank YoY
- 416.02% increase in total keywords from SEO Kickoff
- 503% increase in Engaged Organic Traffic YoY
Roofing
3.5M+
Views on Google for roofing terms
- 1,200 monthly website visitors
- 1,400% growth in first-time users
FAQs
Commonly Asked Questions
What does your web design process look like?
1. Discovery – meet to dig up competitive advantages and emotional hooks.
Understanding what makes your company is extremely important. This understanding is central to everything we do in design and will define the direction of our website design.
2. Wireframes (or blocking out the main functionality and layout)
Our designers have 10+ years of combined experience doing data-driven, effective design. We focus on clearly displaying your services, showcasing elements and visuals that will help people trust you, and take action.
3. Visual design with what makes you special at the heart of the design
We know your customers have a lot of options to choose from, that’s why a gorgeous website with easy-to-use navigation and a clear visual difference from your competitors is so important.
4. Development (on WordPress so it’s easy to edit)
We know how to make websites easy-to-use. For your customers AND you. We develop using the content management system WordPress because it’s the premier option for small businesses, editability, and Search Engine Optimization.
5. We launch the website
We do 5 layers of Quality Assurance, help you get all of your content into the site, and can even help write it if needed. We’re here to make the process go smoothly. First, we do a soft launch, and then a champagne pop launch if you want! Have we mentioned we like this, and are fun to work with?
6. Optional: Build traffic with SEO.
We know how to get your website more traffic through Google search. Content marketing and building links from other websites are key components, but the technical side of SEO, reporting, and our creative roofing marketing ideas are also things our clients love about our services.
Am I at a point where SEO is worth it, and I should hire an agency?
This decision is entirely up to you. It does depend on your flexibility, motivation to learn, and the depth of your website Backed by your research, you could implement basic SEO strategies yourself. But you could also uncover a powerful strategy with the help of an expert.
Can you really affect Google’s algorithm?
SEO – which means Search Engine Optimization is really just the process of better positioning your website so that Google finds it valuable.
Sometimes that means creating useful content so that more people can learn about your services and so it can even be a positive thing for humanity. It also means finding ways to get other websites to link to you – whether that be through ‘guest posting’ articles on their site, finding partnerships, press release distribution or directories.
Do I need a new website?
Well, that is a question that only you can really answer. If it’s been over 5-7 years, then it might be time for you to start looking and see what the market has to offer and see if it is the right decision for your business.
When you’re making your decision, just remember this – when you have an old and outdated site, there is going to be a lack of trust from your site’s visitors and could possibly send them running to the competition.
Do we get regular reporting on our campaign’s progress? If so, how often?
Yes, transparency and communication are core to our business Hook Agency. We provide detailed, easy-to-understand reports on your campaign’s progress every month. These reports not only show you the metrics but also explain what they mean for your business – we also listen to calls and look at every form fill to only focus our conversations on real leads. Our goal is to keep you informed and confident that your marketing investment is driving results, but we tell it how it is if something is off, and don’t cover up problems but rather are aggressive to fix them. With our clear and consistent reporting, you can focus on what you do best – running your business – while we take care of your marketing.
Do you help with making sure the website ‘converts’ traffic too?
We use a custom dashboard for your business to monitor our success, and the dashboard focuses on our next steps, and the actual amount of contact form submissions, phone calls or e-commerce sales that a client receives for the month.
We love helping clients determine what a lead from their website is worth so there is accountability, transparency, and understanding of the R.O.I. that comes from our services. We insist on this and we thrive off of it. It’s not uncommon for companies to come away from the first couple months working with us with a much deeper understanding of how their website converts visitors into leads and what that means for their bottom line. We love this – and learn a ton from each of our clients as well.
We love working with smart entrepreneurs, small business owners, and marketing directors – and would love an opportunity to chat with you about your business and what Duluth SEO could do for you. Contact us now.
Helpful Resources
Check Out Our Top Resources
Ready to take the leap?
“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”
- Sydnee Olsen, Sales Lead
