Plumbing Marketing Agency Services - plumbing ppc, seo, website design Hook Agency

Plumbing Marketing Services

A Plumbing Marketing Team Obsessed with Leads

Are you in the top 5% of plumbing companies? Get a partner to help you dominate digital with gorgeous websites + help you get higher on Google with practical SEO and content marketing. We’ll turn your online presence into a steady, predictable source of high-quality leads.

  • Get a high-end custom website built for specific needs.
  • Developed on WordPress so you can edit easily, and SEO-friendly
  • Built for search engines & designed to convert visitors into leads.
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Changing our clients lives by taking stuff off their plate, and getting you more leads

We work with the top 5% of plumbing companies for a reason: they’re serious about growth, and so are we. Dominating Google takes consistent effort, but the payoff is huge. Our team handles the heavy lifting—so you can focus on running your business, not chasing marketing tasks.

What makes the difference?

  • A proven strategy tailored to the plumbing industry
  • Hands-off execution—from SEO and Google Ads to website updates and lead tracking
  • Long-term results that compound over time and build a lead-generating machine

The hardest part? Sticking with it long enough to see the full return. But once it clicks, most of our clients say the same thing: “I wish we’d started sooner.”

Here’s how we do it:

  • We do keyword research with best in class digital marketing tools to figure out what your competitors are ranking for, and what the most people are searching in your area. “Plumbers near me” is only the beginning – we can tell you the suburbs and the most lucrative terms based on ‘search volume.’
  • Our SEO specialists get cranking on your website, optimizing your meta titles + descriptions, and making technical improvements like site speed. Every tweak is intended to get your website working like a well-oiled machine.
  • Our writers (who write for other contractors) extract key information about how you operate and then write useful articles, and ‘landing pages’ to attract people in.

Beyond these things we do so much more – including getting links back to your website from around the web (huge for Google rankings,) and report on a monthly basis, with a live marketing dashboards. We show the increase year over year for traffic, leads, and phone calls.

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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

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150+ Five-Star
Google Reviews

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#6 Best Small
Biz to Work For

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Ranked #2031 on
the INC. 5000

View Case Studies
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Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Aaron Christy

Indy Roof & Restoration

"We have been using hook for almost a year now. Vinny is our rep and has went over and above for us. We have had their work independently checked as we have trust issues with SEO companies and they are doing what they are saying and executing very well. On top of that, Vinnys reporting and keeping us in the loop is top notch."

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Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

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Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

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Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

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Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

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Jacob Wadding

Arch Exteriors

“Hook Agency has been an outstanding partner for our business over the past few years. They built our website with precision and creativity, ensuring it perfectly represents our brand. They also handle all our PPC campaigns, consistently meeting or exceeding our required ROI. Their SEO expertise has significantly boosted our online presence.”

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

Plumbing Marketing Strategies to Grow Your Business

When it comes to plumbing marketing, you don’t need flashy gimmicks—you need strategies that actually drive results. From building trust with homeowners to showing up at the top of local Google searches, here’s how top plumbing companies grow their online presence and turn clicks into booked jobs.

Create Content That Builds Trust (and Ranks)

Most homeowners don’t understand what’s going on behind their walls or under their sinks—and that’s your opportunity.

  • Break down plumbing issues in simple terms through blog posts, videos, and FAQs

  • Highlight preventative maintenance tips and why timely repairs save money

  • Use storytelling to show the real-life impact of your service (think before/after, emergency saves, etc.)

The goal? Position your brand as the helpful expert they’ll remember when things go sideways.

Local SEO That Puts You on the Map

If you’re not showing up in local searches, you’re handing business to your competitors.

  • Optimize your website for keywords like “plumber near me” and “[your city] water heater repair”

  • Create city-specific service pages to improve local rankings

  • Keep your Google Business Profile and online listings consistent and up-to-date

Showing up where people are already searching is one of the fastest ways to get more qualified leads.

Maximize Leads, Book More Jobs

Let’s be real—plumbing companies deal with enough already: no-shows, price-shoppers, and slow seasons. Solid digital marketing helps you break through that chaos by attracting the right kind of customers consistently.

Whether it’s SEO, PPC, or content marketing, the best results come from an integrated strategy. That’s where we come in. As a marketing partner who specializes in home services, we know what works—and how to scale it.

We don’t just drive traffic—we help you convert it. From building fast, high-converting websites to setting up call tracking and lead follow-up systems, we make sure every dollar you spend on marketing turns into actual booked jobs. You stay focused on running your crew—we’ll keep your pipeline full.

At a bustling construction site, workers clad in reflective vests and hard hats engage in focused tasks. A plumbing company team member strides by, while colleagues efficiently manage trench work. Nearby, two branded trucks are stationed amidst the serene backdrop of a building and trees under a clear sky. Plumbing marketing company Hook agency out in the field helping to understand their clients so they can market better.

Our Process

  • Quick intro call
  • Strategy Meeting + Proposal
  • Targeting Kickoff + We start work
  • 1 month – Workshop + Revision
  • Monthly reporting rhythm
At a bustling construction site, workers clad in reflective vests and hard hats engage in focused tasks. A plumbing company team member strides by, while colleagues efficiently manage trench work. Nearby, two branded trucks are stationed amidst the serene backdrop of a building and trees under a clear sky. Plumbing marketing company Hook agency out in the field helping to understand their clients so they can market better.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

What makes you different from other plumbing marketing companies?
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Our biggest thing is that we know how web design + SEO combine to get you more leads. Many plumbing marketing + lead generation companies focus on one or the other.

  • We strongly encourage you to “own your marketing”
  • We don’t have long-term contracts
  • We have a live marketing dashboard + monthly reporting
  • We exclusively serve contractors and home service providers and all of our systems are optimized for these industries.
What’s the timeline for websites?
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Our timeline on websites is right around 100 days where we do a fully custom design and development of the site so that it is made specifically for your company. There are several companies that are out there using a different approach with their business by using WordPress themes or just by taking the easy road and not doing necessary steps to make the process move faster. When you work with these types of companies, they may be cheaper, but that’s because there is less effort going into it and you’ll probably end up coming to us again later to get things right.

How long does it take for SEO to get results?
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SEO is not something that takes off overnight – it is actually a process that takes around 3 to 6 months to see clear results so you see that things are working well. There will be another stage at the 6 to 9-month mark where you will see your ROI to be seen and will also have a pretty sizable increase in the number of leads you have.

Should Plumbing companies do SEO, PPC, or both?
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We believe plumbers will get more out of their marketing spend when they go all in the right kinds of marketing.

If you need leads in a couple months – do PPC, if you want healthy long-term slow-building leads do SEO – and if you want fast results and long-term compounding systems do both

Do I Need to Hire a Plumbing Website Design Company?
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We strongly suggest working with a freelancer or building out a website on your own when you’re just starting out. We know our plumbing web design services aren’t for everyone.

But… if you have a company over 1 million in revenue, and your time is worth more than your money…

If you understand that PROFESSIONALISM is important, and people really do care about the quality of your service…

The only way they can JUDGE the quality of your service, without inspecting every toilet and sink you’ve ever installed, or every leak your company has ever fixed, is by the VISIBLE website that you present to the world.

We know how to help people trust you on your website, and we’d love to share with you our strategies.

How do I increase my online presence in my area?
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Plumbing companies need to do a number of things to show up higher in the search results in their area and increase their online presence.

This is called local SEO.

A few of the biggest factors include optimizing your Google My Business account & keeping your information such as phone number, address, etc, up to date on local directories.

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Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

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- Sydnee Olsen, Sales Lead
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